International Institute of Information Technology
PG Diploma in Data Science
Lead Business Analyst · AI Strategist · Strategy Leader
I turn raw data into decisions.dashboards.AI agents.KPI frameworks.systems.
Analytics, KPI design and AI automation for SaaS teams. Based in New Delhi, India.
Hey! I’m PP. I turn messy data into decisions people actually act on, mostly with SQL, Snowflake, Tableau and, lately, a lot of AI agents.
Right now I’m the Lead Business Analyst at HighLevel, running analytics across Product, GTM and Customer Success: North Star metrics, weekly exec reviews, and AI agents that answer the questions analysts used to.
Before that, I was building data pipelines from scratch as a Data Analyst at Reg-X Innovations.
Outside work I ship side quests (a penguin-powered focus timer, an F1 game and a file converter) and write about data and AI on Medium.
Got a messy dataset or a half-formed idea? Let’s talk.
I’m a Lead Business Analyst and AI Strategist who builds the data systems that make companies think faster. At HighLevel, I run analytics across Product, GTM, and Customer Success — establishing KPI frameworks, deploying AI agents, and delivering the insights that executives actually act on.
My work sits at the intersection of data engineering, strategic analysis, and AI automation. I don’t hand off a report and walk away — I build the infrastructure, mentor the team, and stay in the room until the decision is made.
Get ResumeCurrently: leading analytics for a 1,000+ person SaaS company.
Previously: building data pipelines from scratch at early-stage startups.
Role: Lead Business Analyst
Experience: Led analytics for strategic initiatives across Product, GTM, Customer Success, and Operations. Established North Star metrics and KPI frameworks for Retention, Churn, NRR, CSAT, and SLA. Led weekly executive business reviews. Mentored a team of analysts in SQL and Tableau.
Dates: 2026 – Present
Role: Sr. Business Analyst
Experience: Designed Tableau dashboards for real-time performance monitoring. Built predictive staffing models. Deployed AI agents using TypingMind for automated analytical workflows. Integrated third-party tools with Snowflake via APIs.
Dates: 2025 – 2026
Role: Business Analyst
Experience: Led migration from Google Sheets to Tableau/Looker. Developed Snowflake SQL workflows. Implemented predictive staffing model. Documented and standardised KPIs across teams.
Dates: 2023 – 2025
Role: Data Analyst
Experience: Conducted data analysis for process improvement. Built and maintained structured and unstructured data pipelines. Collaborated cross-functionally on delivery and implementation projects.
Dates: 2021 – 2023
PG Diploma in Data Science
A gamified productivity timer with Dopi, a penguin companion who keeps you on task. Dopamine-driven focus sessions help deep work practitioners structure their time using neuroscience-backed intervals.
LiveAn F1 game where you build your dream F1 lineup. It also hides F1 Wordle, a daily word game with a leaderboard and daily quests. Because data belongs everywhere — including sport.
LiveA clean, no-nonsense document and image format converter. Word to PDF, PNG to JPG, and more — no sign-up, no tracking, just conversion.
Live